tvOne’s primary target market are males 15+ in the ABC Socio-Economic Segment. Since 2008, tvOne has successfully maintained its position as the number one news TV station for eight consecutive years. The majority of tvOne programs consist of the news, current affairs, talkshows, documentaries, and sports. tvOne broadcasts 24 hours a day and continues to deliver fast and accurate information within its programs. Significant daily events are presented in “Breaking News” which has become a leading reference for viewers throughout the country.
Originally ANTV targeted women and children viewer segment, with entertainment, lifestyle, and sports content. In 2013, ANTV was repositioned to be a TV station that focuses on entertainment content for families and children. The lifestyle and entertainment broadcasts by ANTV have successfully increased ANTV’s audience share and consistently positioned ANTV as a Tier 1 entertainment TV station.
Launched in 2008, viva.co.id is a leading digital portal in Indonesia which ranked in the top five digital portals during 2015, with approximately 20 million unique visitors each month. The news in VIVA’s online portal is presented with an in-depth analysis applied in the printed media, yet designed for quick reading. The portal continues to offer up-to-date news, reflecting online media characteristics, supported by professional and highly experienced journalists who uphold independent principles. viva.co.id is successful in becoming the most popular news portal in Indonesia. viva.co.id has the highest engagement rate out news site with 3.38 page view per visit and more than 13 minute duration per visit (source: Effective Measure, May 2014).